Built for public information officers

• Misinformation counter-messaging — verified information reaches the public before the rumor network fills the void — Publish verified, official-source alerts from a trusted source across every channel simultaneously — so your agency's message reaches the public before misinformation spreads on social media and neighborhood apps. PHapp reaches audiences that don't follow your agency's social accounts, closing the social reach gap that social-only strategies leave open. Supports CERC (Crisis and Emergency Risk Communication) principles with pre-built templates for every hazard stage — giving PIOs a single source of trusted, official information before rumors compound into a secondary crisis.
• Message approval workflow — 2-minute PIO → supervisor approval, all channels at once, no email-chain delays — Configurable approval gates balance crisis communication speed with CERC accuracy requirements — no more choosing between fast and right. A two-step PIO → supervisor approval publishes simultaneously to SMS, email, app, web, and social in under 2 minutes from draft to publish — faster than any manual email-chain review and without the contradiction risk of divisions publishing separate, uncoordinated messages. Supports multi-channel message approval for PIOs managing multiple simultaneous hazard events.
• Campaign analytics & OCEE-ready audience reach reporting — the comparison table leadership asks for before the next budget cycle — Track open rates, channel performance, and audience reach beyond your existing followers — proving multi-channel impact to leadership and satisfying OCEE reporting requirements. Export grant-ready reach reports by language, channel, and geography in one click. Social reach gap analysis compares PHapp delivery against social-only baselines — the data your leadership and Public Affairs division need before the next budget justification review. Supports risk communication campaign documentation for CERC after-action reporting.
• Media-ready assets, plain-language standards & Public Affairs coordination — not generic marketing boilerplate — Pre-formatted press release templates, social graphics, and web copy built to plain-language, CERC, and risk communication standards for every hazard type — reviewed for health literacy and cultural framing by public health communicators. Supports media inquiry response workflows, Public Affairs division coordination, and multi-language message versioning for LEP communities — with pre-cleared, hazard-specific template libraries that eliminate the drafting bottleneck during fast-moving incidents. Risk communication assets available for every stage: pre-incident, response, and recovery.

Public Information & Crisis Communication Use Cases

Platform Features for Public Information Officers

Beat misinformation to the public — with one approval workflow and every channel at once

See how PHapp gives PIOs a single source of truth for crisis communication: author once, publish across SMS, email, app, web, and social simultaneously, with configurable approval gates, campaign analytics, and media-ready risk communication assets.